Jul
25
Popstars collaborates with Z Energy, on their new Chillzone offer
https://z.co.nz/keeping-business-on-the-move/z-link/2016/july/popstars-chillzone/ "... In December 2014, we trialled five frozen yoghurt units at sites. Its reception led to us launching an RFP for the frozen yoghurt project (Froyo) which was won by a company called Popstars. Popstars were chosen for their ability to design, fabricate and deliver to site. In addition to the original format we asked them to meet two key challenges: Changing the design and offer by including a 3 barrel frozen Coke machine, thus creating a new destination within our C-Store called Chillzone Become the Main Contractor for the end-to-end programme delivery Both Popstars Directors, Jonty and…
Feb
4
‘Popstars Racing’ competes in the Lake Taupo Cycle Challenge
The Popstars team of 6 road cyclists joined 7,500 other entrants who took up the challenge to cycle the 160km distance around the stunning and hilly circuit of Lake Taupo. Solid performances were recorded by Team members who have competed over multiple years at this hugely popular event as well as the newcomers who acquitted themselves well and enjoyed the day. The weather was a little unforgiving early in the morning with cold temperatures and light rain testing the character of riders over the most hilly sections of the course. Conditionsthen switched to bright sunshine with strong cross/tailwinds for the…
Jun
22
Buying decisions made at the Point of Purchase are on the rise
*Recent shopper research has shown that 82% of mass merchant purchase decisions are made in the store which is up from the 76% found in the 2012 US grocery channel study. The study conducted by the internationally recognised ‘POPAI’ organization used tracking tools such as Eye Faster, Shopper Sense, and SmartRevenue, with a sample size of 3,000 shoppers in three major US retail chains. Interesting 34 % of mass merchant shoppers do not make any kind of shopping list, compared to the 13 % of grocery shoppers, which lends to the 62% of mass merchant shoppers reporting no use of…
Oct
15
Red Bull Trolley Grand Prix 2013 – TEAM SMURFINATOR
Popstars once again combine their design talent and passion for Trolley Racing and wearing outrageous costumes to create this year’s race entry – ‘TEAM SMUFINATOR’! The Auckland Domain again played host for this exciting day of trolley racing which Red Bull have described – ‘Where ingenious meets ridiculous’ 40 Teams were selected from a pool of hundreds of entries to compete for the first Prize of $10,000 and the global coverage that this event achieves. Over 280,000 viewers tuned into TV3′s CRC Motorsport for the live 2 hour telecast and a high level of social media buzz was…