Liquor King have given some serious focus to the Craft Beer category with the launch of the ‘LK Craft Beer Club’ brand. Considerable floor space within stores has been dedicated to display the numerous brewers labels on offer. Craft Beer lovers can refill their 2 litre swing top cap ‘LK Craft Beer Club branded ‘ bottles within stores and transport them home in branded cedar beer crates. LK’s brief to Popstars was to design, supply & install display cabinetry & large light boxes to match the look and feel to the in store concept and digital communications. A rewarding project for Popstars and a customer who is very happy with the end result.