Progressive Enterprises Ltd

Point of Purchase Display by Popstars

A fast turnaround, cost effective and visually impacting solution was required by PEL’s General Merchandise Category Team for the Telco Unit Project. Popstars were asked to provide design concepts, display unit prototypes and to coordinate with all 4 major Telco’s who occupy a panel each of the 4 sided acrylic unit. Correct Brand messaging was critical and a need for the unit to arrive at the store fully stocked was met.  The finished product is on display at check outs in each of the 187 Countdown Supermarkets and has gained positive feedback from Telco’s and Supermarket Execs alike.